Friday, September 4, 2009

Re-Branding The Outer Banks


One topic at our Realtor Association meeting last week was branding our community. As many know, the Outer Banks has been known as "Fishermen's Paradise" for generations. And our beaches are known as some of the best in the country. However, with the onslaught of the "Consent Decree" beach closings and increased fishing regulations, our Paradise is less about fishing & beaching each year! As one who loves casual bike riding, I think our community could be an ideal destination for others who cycle, either casually or seriously. What can we do to bring this sport into our brand? How about contiguous bike routes from Hatteras to Corolla? Some paths could be along the roads and some closer to the ocean and/or sound. We already have the most important ingredient for success, an unparalleled environment compatible with this sport for 8 months out of the year. It does not depend on "beach weather", would extend our season and expand our visitor demographic. Let's start a discussion around this topic beginning with cycling and moving on from there. What do you think?

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